Latest Insights

Trend spotlight: Value redefined, the optimisation mindset

Australians are operating under sustained cost-of-living pressures. Rising mortgage repayments, interest rate rises, higher energy costs, and the latest spikes in petrol prices, are compounding… Read more »

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How to Understand Your Customers Better – In a Time of Change

Understanding your customers is no longer a “nice-to-have”. It’s a business imperative.  In today’s fast-moving environment, the brands that win are those who stay close… Read more »

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Top 10 Consumer Trends for 2025: What Australian Brands Need to Know

In a rapidly changing world, keeping a pulse on consumer trends is essential for brands seeking to remain relevant and drive growth. As we look… Read more »

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insight-led design
5 Reasons to start with insight-led design

Insight-led design principles are more than buzzwords.  Marketers can significantly increase their chances of success and ROI for new products and campaigns, driving sustainable business… Read more »

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Insight LED receives award nomination for Research Excellence in technology and innovation.

Together with our collaboration partners Homita Consulting and First Principles, Insight LED Research Agency has been named a finalist for the 2023 Research Society of… Read more »

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How market research drives sustainable business growth

Incorporating market research into your marketing approach and strategy can enable businesses to make informed, data-driven decisions that lead to sustainable growth and success. Market… Read more »

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Fluid Culture – Trend Drops April 2022

Recent disruptive events made us obliged to deal with uncertainty, complexity, and chaos in new levels. In a scenario where nothing is certain, a Fluid… Read more »

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The Tipping Point Era – Culture of environmental sustainability in Australian life

During the past 2 years, global challenges have radically transformed our lives, leaving changes that are undeniable and will be with us for the long… Read more »

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The Great Reboot – Cultural impact of COVID-19 on Australia life

Some say that COVID-19 was the reset that the world needed; a chance to stand still for a moment and reflect on what is important… Read more »

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Marketing to women? Then stop marketing to women.

Have you noticed something lately? It’s all about equality. The conversations in mass media about equality, gender and gender stereotypes are getting louder and louder.… Read more »

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