We have a comprehensive suite of customized market
research services to uncover relevant and inspiring insights
to inform brand and business growth.

Market Growth Opportunities

Usage and attitudes
Competitor and brand research
Market sizing and structure
Brand segmentation

Brand Positioning and Strategy

Message and name testing
Brand positioning & refinement research
Shopper research & customer journey
Brand awareness & perceptions

Product Development Research

Go to market research
Product and packaging testing
Sensory evaluation
In-home usage tests

Innovation Research

Ideation and concept testing
Packaging and design
Co-design consumer workshops
Trend forecasting

Communications and Campaigns

Campaign proposition & message testing
Audience insights and profiling
Concept engagement and cut through
Advertising effectiveness

Business Impact Monitoring

Brand health tracking
Customer and staff satisfaction
Stakeholder engagement
B2B research


Our Toolkit

Quantitative Surveys

Access to over 1.9 million Australians, customer surveys, QR code surveys.

In-store Shopper Interviews

Assisted shopper research interviews, ethnography, mobile app real time research.

Focus Groups & Forums

Focus groups online and in person, online forums, co-design consumer workshops.

Sensory Testing

In-home usage tests, product trials, sensory workshops and NPD research.

Phone & Virtual Interviews

In-depth phone interviews engaging customers, consumers, stakeholders.

Desktop & Social Research

Navigating client data, secondary data, social insights, and industry research.

Trend Forecasting

Evidence led trend forecasting accessing secondary source data and primary research.

Brand & Communication Strategy

Strategic services auditing the brand, category, consumer and trends.

Why Insight LED?

Expertise in online
and offline research
to uncover real insight

Responsive to changing
consumer category
and market trends

Natural environments
where people feel

Ability to reach
national audiences
quickly & cost effectively

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