OUR MISSION
Fast, cost-effective
strategic research informs
business decisions
Insight LED is an innovative market research agency focused on helping you better understand your customers. Our insight led approach allows clients to make informed decisions based on evidence, rather than gut-feel.
And with the pace of change that’s happening today, there is a greater need for speed when it comes to research and insight generation. Our core principles are based on creative thinking, fast and focused insights, engaging consumers and being cost effective for our clients.
Our unique approach draws on over 20+ years experience across research, advertising, digital & brand strategy, delivering a strategic perspective in the interpretation of research data into relevant and actionable insights.
Insight LED applies a range of innovative new approaches to market research including quantitative surveys, in-depth interviews, online forums, focus groups, real-time mobile interviews, and trend analysis.
We to provide businesses with the data they need and actionable insights to help inform both strategic and tactical decision making.
OUR BRAND EVOLUTION
Inspired by truth and the power of conversation
Insight LED has evolved from Truth-Serum, the research agency Lainie founded in 2010. After working in leading advertising agencies, including Mattingly and Partners, JWT, Young and Rubicam and Cummins and Partners as the Insights Director, Lainie has learnt the important role that insights play to inform the creative process with fresh, relevant and inspiring truths which ultimately deliver better campaigns. Lainie has always been inspired by the power of conversation, and truly believes that the answer to every business problem starts with the consumer.
We are proud to be a member agency of the Assembled Group which we joined as an independent partner in 2021.
The 5 pillars of Insight LED
Strategic approach to research
We apply strategic rigor to the market research process to identify relevant and actionable insights. We start by conducting an audit and analysis of the category, brand and consumer to identify knowledge gaps, and deliver a fit for purchase research approach. Our research approach works in synergy with creative.
Fast, focused & cost- effective
And with the pace of change that’s happening today, we understand the need for fast, cost-effective insight solutions. We know you don’t want another thick wad of information to file, but rather need clarity on specific issues. We deliver focused outcomes aligned to your business needs.
Evidence-based insights to champion change
We deliver insight led solutions based on evidence and truths to build relevant motivating and differentiated brand strategies and campaigns. We believe in talking to the right people, at the right time in the right place.
Relaxed environments to fuel conversation
We engage consumers where they feel comfortable, using innovative qualitative & quantitative techniques. When people are relaxed and comfortable in their environments they are more honest and open about their feelings and opinions.
20+ years of unique industry experience
Our unique approach draws on over 20+ years experience across research, advertising, digital & brand strategy, delivering a strategic perspective in the interpretation of research data into relevant and actionable insights.
Our Team
Lainie McMinn is the Director of Insight Led, formerly Truth-Serum. with over 20 years experience leveraging consumer insight in research agencies, consulting and the advertising industry. Lainie leads the research standards, approach and strategy across the agency.
Lainie McMinn
DIRECTOR
Tina is an experienced qualitative and quantitative research professional who brings over 30 years of experience. Tina looks after all aspects of projects including designing questionnaires appropriate to methodology, sampling management, analysis and reporting on research findings.
Tina Landsberg
Senior Research Consultant
Clarice is an experienced trend strategist, she is a Next Generation of Foresight Practitioners Fellow (NGFP) and has qualitative expertise across in-depth interviews, focus groups, desk research, participative observation, creative workshops, among others
Clarice Garcia
Strategist + Trend Forecaster
Lisa is a specialist data designer with expertise in data visualization to synthesis complex data into impactful presentations, dashboards and infographics.
Lisa Gercovich
Data Designer