We have a comprehensive suite of customized market
research services to uncover relevant and inspiring insights
to inform brand and business growth.
Market Growth Opportunities
Usage and attitudes
Competitor and brand research
Market sizing and structure
Brand Positioning and Strategy
Message and name testing
Brand positioning & refinement research
Shopper research & customer journey
Brand awareness & perceptions
Product Development Research
Go to market research
Product and packaging testing
In-home usage tests
Ideation and concept testing
Packaging and design
Co-design consumer workshops
Communications and Campaigns
Campaign proposition & message testing
Audience insights and profiling
Concept engagement and cut through
Business Impact Monitoring
Brand health tracking
Customer and staff satisfaction
Access to over 1 million Australians, customer surveys, QR code surveys.
In-store Shopper Interviews
Assisted shopping trip interviews, ethnography, mobile app real time research.
Focus Groups & Forums
Focus groups online and in person, online forums, co-design consumer workshops.
In-home usage tests, product trials, sensory workshops and NPD research.
Phone & Virtual Interviews
Telephone research amongst customers, consumers, stakeholders.
Desktop & Social Research
Navigating client data, secondary data, social insights, and industry research.
Evidence led trend forecasting accessing secondary source data and primary research.
Brand & Communication Strategy
Strategic services auditing the brand, category, consumer and trends.
Why Insight LED?
Expertise in online
and offline research
to uncover real insight
Responsive to changing
and market trends
where people feel
Ability to reach
quickly & cost effectively